Data-driven Business Models Author: Jens Gützkow Data-Driven? Dont follow blindly! Almost all digital user activity can be monitored: which articles they read, how much time they spent reading a specific
Upgrading to our new app build version 4.x means a fresh layout, many minor improvements and some exciting new features. In future, all app updates will come with an automatic upgrade for
Teil II: Digital-content goals and the metrics to measure them. A customer analysis. In part one, we presented the motives and considerations of our customers that first led to them
Part I: Who uses a digital solution and what motivates them? A short customer analysis. How do you know the right moment has arrived to offer your content digitally? At
As far as media offers are concerned, ‘digital’ does not automatically imply ‘successful’ – not by a long shot. In the interest of success, it can be helpful to take