Pess release:

Berlin software company PressMatrix GmbH becomes part of platform X

Berlin, Bad Godesberg – October 8th, 2021 | PressMatrix and platform X customers have as of now even more options for marketing their digital content. In the future, PressMatrix with its “digital publishing” software as a service platform will be part of platform X. PressMatrix customers will thus have access to data-driven marketing systems, extensive reach, Fulfillment services , subscription management and many other services from platform X. Conversely, platform X customers will find the creation of reading apps and multimedia portals particularly easy in the future.

PressMatrix was founded in 2012 and now serves more than 800 publications as a platform for digital reading on the web or as a separate app on mobile devices.

Presseservice Bonn GmbH & Co KG have acquired 100% of shares in the Berlin-based PressMatrix GmbH. platform X is a brand of Presseservice Bonn GmbH & Co. KG and pursues the vision of becoming the largest service provider for content creators with digital products.

Jens Gützkow, founder and managing director of PressMatrix GmbH, believes in the strategic cooperation. “PressMatrix and platform X together – it means technological market leadership and a deep understanding of the needs of the European publishing industry. We have big plans for the future and look forward to joint new and innovative services based on PressMatrix and platform X. I would like to thank the PressMatrix shareholders for the many years of really good, partnership-based cooperation and am very happy with this successful sale.”

Michael Schrader, COO of platform X, adds: “PressMatrix is the leading provider of digital reading apps and portals in Germany. We look forward to combining the strengths of platform X and PressMatrix! The customers of both companies have the same backgrounds: publishers and publishing companies with recurring business. Platform X is a strong partner for all content creators seeking to put the “digital first mindset” into practice!”

Publishers and content providers wishing to grow in the digital sector in 2022 will receive all the services they need from platform X in the future. This means a reduction in their own investment risk. But that’s not all: they will also gain access to tools and systems that are usually only available in very large publishing houses. The outcome is a professionalization and acceleration of business and the ability to (even) better meet the expectations of their customers for a contemporary digital offer.
Those interested in the new platform X offers should contact: info@pl-x.de. You can find more information at www.pl-x.de and www.pressmatrix.de.

The PressMatrix industry analysis

Author: Serdal Kutun, Head of Sales

Digital success is a multi-faceted concept, so how exactly this success is supposed to look will depend on the perspective of each individual creative. This means that not every digital innovation is a creative disruption for every media maker. Nonetheless: cherry-picking is all very well, but don’t forget to step back and admire the whole cherry tree. Here are five trends in digital publishing we believe are not going away anytime soon.

Burgeoning : podcasts

It was the trend last year and will only gain traction in the future: podcasts make content audible. When we’re out and about, consuming content in the form of audio files on our mobile devices is extremely convenient – a habit which has become second nature to many of today’s media users. From the media maker’s perspective, it means there is a lot to be said for starting up a podcast or an audio offer in general: the existing content can be meaningfully enriched; audio is suitable for distribution across various channels; and it has the potential to attract entirely new target groups. In order for a podcast to be found in the same way as classic content, full-text search must be possible. Although it is not yet a matter of course, first steps have been taken in this direction – and such developments will continue to fuel the podcast trend.

Relevant and easy to consume: what makes good content

Content is good when it is relevant in the eyes of the consumer and appears in the right format at the right time. In practice, this means that without digital solutions, potential customer groups are lost and the demand for traditional, regularly issued publications is on the decline. On the other hand it is notable that notwithstanding the flood of digital offers, high quality content is still very much a contender. The answer to dwindling demand for good classical content can be found – of all places – in the digital sphere. With a magazine app, special interest themes for specific target groups can be implemented and distributed in an improved and more flexible manner.

From paywalls to shoppable content: creative monetization models

Relevant and high quality content is one side of the coin. Business is the other. Publishing houses must earn money with their products. Having a lot of fans and followers on social media is good for the image, but the impact on business is often minimal. Subscribers, on the other hand, are genuinely interested in the content offered to them. Cultivating this (potential) customer group makes a lot more sense. This does not mean bombarding them with advertising and content, and a paywall is not always the best choice either. With the consistent emphasis on ones own thematic strengths along with targeted offers such as the purchase of individual articles, curated specials, premium additional features and the like, prospective customers can be won over – and transformed into actual customers. It is up to each media maker to work out their own individual balance.

Computer-aided decisions: when AI creates content

AI-based systems will analyse large amounts of data and base their suggestions and decisions on this. They can do it better and faster than the most experienced editor. But when exactly can an article, a post, or any other piece of content be considered successful? Is success measured by reach, shares, conversion, or its positive contribution to the image? This not only differs from media maker to media maker, but also from content to content. Flexible rating systems that optimize individual goals in conjunction with the needs of the target group could have a decisive impact on publishing strategy in the future. Such an approach will ensure more efficiency in content creation and distribution and at the same time help to make content appropriate for the relevant target groups.

In the age of data analytics: measuring and predicting success

What might these five trends in digital publishing mean for you and your publication? What are your experiences? Let’s discuss it!

Serdal Kutun

Head of Sales

Category: Uncategorized

Digitization from A to Z now from a single source