
The future of subscriptions
Offer your customers added value – and digitalize your processes. Author: Serdal Kutun In addition to the individual sales of
Digital success with your content: We comment, analyse and look behind the trends and the facts in our blog.
Offer your customers added value – and digitalize your processes. Author: Serdal Kutun In addition to the individual sales of
Content Marketing Cycle – Theorie und Praxis, Part 3 Autor: Jens Gützkow Every media maker defines “digital success” differently. But
The PressMatrix industry analysis Author: Serdal Kutun, Head of Sales Digital success is a multi-faceted concept, so how exactly this
Content Marketing Cycle – Theory and Practice, Part 2 Author: Jens Gützkow Author: Jens Gützkow Content is a valuable commodity
Content Marketing Cycle – Theory and Practice Author: Jens Gützkow Content is king.Companies don’t sell products – they sell stories.Good
Data-driven Business Models Author: Jens Gützkow Data-Driven? Dont follow blindly! Almost all digital user activity can be monitored: which articles
Upgrading to our new app build version 4.x means a fresh layout, many minor improvements and some exciting new features. In future,
Teil II: Digital-content goals and the metrics to measure them. A customer analysis. In part one, we presented the motives
Part I: Who uses a digital solution and what motivates them? A short customer analysis. How do you know the
As far as media offers are concerned, ‘digital’ does not automatically imply ‘successful’ – not by a long shot. In
The audio trend and what it means for us. It’s always interesting what stays with you after a journey. It’s
As far as communication goes, clubs and associations often find themselves in a zone of diverging interests. The communication tasks