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What app providers should pay attention to before publishing   For app providers it is essential to be represented in

Offer your customers added value – and digitalize your processes. Author: Serdal Kutun In addition to the individual sales of

Content Marketing Cycle – Theorie und Praxis, Part 3 Autor: Jens Gützkow Every media maker defines “digital success” differently. But

Content Marketing Cycle – Theory and Practice, Part 2 Author: Jens Gützkow Author: Jens Gützkow Content is a valuable commodity

Content Marketing Cycle – Theory and Practice Author: Jens Gützkow Content is king.Companies don’t sell products – they sell stories.Good

Data-driven Business Models Author: Jens Gützkow Data-Driven? Dont follow blindly! Almost all digital user activity can be monitored: which articles

Teil II: Digital-content goals and the metrics to measure them. A customer analysis. In part one, we presented the motives

Part I: Who uses a digital solution and what motivates them? A short customer analysis. How do you know the

As far as media offers are concerned, ‘digital’ does not automatically imply ‘successful’ – not by a long shot. In

The audio trend and what it means for us. It’s always interesting what stays with you after a journey. It’s