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Content Marketing Cycle – Theory and Practice, Part 2 Author: Jens Gützkow Author: Jens Gützkow Content is a valuable commodity

Content Marketing Cycle – Theory and Practice Author: Jens Gützkow Content is king.Companies don’t sell products – they sell stories.Good

Data-driven Business Models Author: Jens Gützkow Data-Driven? Dont follow blindly! Almost all digital user activity can be monitored: which articles

Teil II: Digital-content goals and the metrics to measure them. A customer analysis. In part one, we presented the motives

Part I: Who uses a digital solution and what motivates them? A short customer analysis. How do you know the

As far as media offers are concerned, ‘digital’ does not automatically imply ‘successful’ – not by a long shot. In

The audio trend and what it means for us. It’s always interesting what stays with you after a journey. It’s

As far as communication goes, clubs and associations often find themselves in a zone of diverging interests. The communication tasks

The demands and needs for content, information and the formats we daily consume are continually changing with our mood and

We took our first look at the subject of voice assistants and their features a year ago. At that time,