With the reporting solution from PressMatrix, you can keep an eye on the performance of your publication. Use this knowledge to align your offers even more with target groups’ requirements or to focus on specific topics. With such data you can flexibly control your digital strategy and sustainably increase your digital sales.
Menu
Knowing what users want
Professional reporting
With PressMatrix Reporting you have a powerful analytic tool at your disposal with which you can evaluate the use of your publications – both in the app and in the browser version – on a daily basis. Find out where your readers come from, what time of day they read most often and, above all, which content, issues and pages they are explicitly interested in. Keep an eye on your digital sales, both for retail sales and subscriptions.
Creating target-group-specific offers with the help of usage analytics
Continue developing your offer in a targeted manner: Analyze the response to your publications, which topics are of most interest to the target groups and which multimedia formats are particularly popular. Use this knowledge to make your digital offers more successful: Develop target-group-specific offers or topic specials; adapt your brand communication and sales channels accordingly; and make your e-paper successful in the long term.
Überblick: Die PressMatrix-Lösung für professionelles Reporting
With the detailed real-time usage analytics, you can keep an eye on the performance of your publication and further develop your offer based on this information.
- Visually displayed metrics, updated daily
- User numbers, subscriptions, sales, lengths of stay, clicks and lots more – at a glance and as a process of time
- Intuitively operable dashboard
- Valid database for strategic decisions
- Targeted data evaluation for measuring the success of specific actions
- Based on Google Datastudio
- … and much more!