Privacy Policy Statement

PressMatrix welcomes your visit to our website and your interest in our enterprise and our products. We take the protection of your private data seriously and want you to feel comfortable when you visit our website. The protection of your privacy in the processing of personal data is an important concern for us, which we take into consideration in our business methods. We process personal data collected when you visit our website in accordance with the data protection regulations. We process personal data collected when you visit our website in accordance with the data protection regulations. The PressMatrix website may contain links to third-party websites that are not covered by this privacy policy. By visiting our website, you consent to the use of your personal data and agree to the following privacy policy.

1. Definitions

 

This privacy policy is based on the terminology of the European General Data Protection Regulation (GDPR) and should be easy to read and understand for the public as well as for our customers and business partners. To ensure this, we would like to explain in advance the terminology used.

Personal data
Personal data are any information relating to an identified or identifiable natural person (in the following, the ‘data subject’). A natural person is considered identifiable if they can be directly or indirectly identified, especially by reference to an identifier such as a name, an identification number, location data, an online identifier or one or more of several special characteristics which express the physical, physiological, genetic, mental, commercial, cultural or social identity of these natural persons.

Data subject
The data subject is any identified or identifiable natural person whose personal data is processed by the processing controller.

Processing
Processing is any operation or set of operations which is performed on personal data or on sets of personal data, whether or not by automated means, such as collection, recording, organisation, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure or destruction.

Restriction of processing
Restriction of processing is the marking of stored personal data with the aim of limiting their processing in the future.

Profiling
Profiling is any form of automated processing of personal data consisting of the use of personal data to evaluate certain personal aspects relating to a natural person, in particular to analyse or predict aspects concerning that natural person’s performance at work, economic situation, health, personal preferences, interests, reliability, behaviour, location or movements.

Pseudonymization
Pseudonymisation is the processing of personal data in such a manner that the personal data can no longer be attributed to a specific data subject without the use of additional information, provided that such additional information is kept separately and is subject to technical and organisational measures to ensure that the personal data are not attributed to an identified or identifiable natural person.

Controller or Processing controller
The controller is the natural or legal person, public authority, agency or other body which, alone or jointly with others, determines the purposes and means of the processing of personal data. Where the purposes and means of such processing are determined by Union or Member State law, the controller or the specific criteria for its nomination may be provided for by Union or Member State law.

Processor
The processor is a natural or legal person, public authority, agency or other body which processes personal data on behalf of the controller.

Recipient
The recipient is a natural or legal person, public authority, agency or another body, to which the personal data are disclosed, whether a third party or not. However, public authorities which may receive personal data in the framework of a particular inquiry in accordance with Union or Member State law shall not be regarded as recipients.

Third party
A third party is a natural or legal person, public authority, agency or body other than the data subject, controller, processor and persons who, under the direct authority of the controller or processor, are authorised to process personal data.

Consent
Consent of the data subject is any freely given, specific, informed and unambiguous indication of the data subject’s wishes by which he or she, by a statement or by a clear affirmative action, signifies agreement to the processing of personal data relating to him or her.

2. Name and contact details of the controller and the data protection officer

 

The controller responsible for the processing of personal data
pursuant to Art. 4 No. 7 GDPR is:

PressMatrix GmbH
CEO Jens Gützkow
Friedrichstraße 171
D-10117 Berlin

Phone: +49 (0) 220 138 32
info@pressmatrix.de

We have named an external data protection officer,
whose contact details are as follows:

Solicitor Dirk Trettin
Friedrichstraße 171
D-10117 Berlin

Phone: +49 (0) 220 138 32
datenschutz@pressmatrix.de

3. Processing of personal data and the nature and purpose of their usage

 

We process personal data only in the legal framework of the relevant legislation
and where appropriate with your consent. Personal data are all information relating or at least relatable to a natural person thereby allowing conclusions concerning their personality. Processing is any operation or set of operations which is performed on personal data or on sets of personal data, whether or not by automated means, such as collection, recording, organisation, structuring, storage, adaptation or alteration, retrieval, consultation, use; disclosure by transmission, dissemination or by making available in any other manner; alignment or combination, restriction, erasure or destruction.

Visiting the website
When you visit our website, the browser used on your device automatically sends information to the server of our website. This information is temporarily stored in a so-called log file.

The following information will be collected without any action on your part and stored until erasure:

  • IP address of the requesting terminal device
  • date and time of access
  • name and URL of the retrieved file
  • website from which access is made (referrer URL)
  • browser used and, if necessary, the operating system of your computer as well as the name of your access provider.

The data mentioned are processed by us for the following purposes:

  • ensuring the set up of a smooth website connection
  • ensuring comfortable use of our website
  • evaluation of system security and stability
  • further administrative purposes.

The legal basis for data processing is Art. 6 para. 1 s. 1 lit. f GDPR.
Our legitimate interest follows from the data collection purposes listed above. In no event do we use the collected data for the purpose of drawing conclusions on your person. In addition, we use cookies and analysis services when you visit our website. For more details,
see item 4 and 5 in this privacy policy statement.

Sign up for our newsletter
If you have expressly consented pursuant to Art. 6 para. 1 s. 1 lit. a GDPR, we will use your e-mail address to send you our newsletter on a regular basis. For the receipt of the newsletter the indication of an e-mail address is sufficient. For the receipt of the newsletter the indication of an e-mail address is sufficient.

Cancellation is possible at any time, for instance via a link at the end of our newsletter.

Use of our contact form
If you send us your inquiries via our contact form, you will need to provide us with a valid e-mail address so that we know who the request came from and are able to answer it. Further details can be provided voluntarily.

Data processed for purposes of establishing contact with us is pursuant to Art. 6 para 1 s. 1 lit. a GDPR on the basis of your freely given consent. Personal data collected by us in your usage of the contact formula will be erased once your request has been dealt with.

Disclosure of data
There will be no transfer of your personal data to third parties for purposes other than those listed below. We only share your personal information with third parties if:

  • you have given express consent to this according to Art. 6 para. 1 s. 1 lit. f GDPR
  • the disclosure pursuant to Art. 6 para. 1 s. 1 lit. f GDPR is required to assert, exercise or defend legal claims and there is no reason to assume that you have an overriding legitimate interest in not disclosing your data.
  • in the event of a legal obligation for disclosure pursuant to Art. 6 para. 1 s. 1 lit. c GDPR
  •  it is legally permissible and required according to Art. 6 para. 1 s. 1 lit. b GDPR for settling contractual relationships with you.

 

4. Cookies

 

We use cookies on our site. These are small files that your browser automatically creates and that are stored on your terminal device (laptop, tablet, smartphone, etc.) when you visit our site.

Information is stored in the cookie, in each case deriving from associations with the specific terminal device. However, this does not mean that we thereby acquire direct knowledge of your identity.

The implementation of cookies serves on the one hand to make the experience of using our offer more pleasant. Thus we use so-called session cookies to recognize that you have already visited individual pages of our website. These will be erased when you leave our site.

In addition, to improve usability, we also use temporary cookies that are stored on your terminal device for a specified period of time. If you visit our site again to take advantage of our services, it will automatically recognize that you have already been with us and what inputs and settings you have made, so that you do not have to re-enter them.

On the other hand, we use cookies to statistically record the use of our website and evaluate it for the purpose of optimizing our offer for you (see item 5). When you visit our site again, these cookies allow us to automatically recognize that you have already been with us. Such cookies are erased after an individually defined time.

The data processed by cookies is necessary for the purposes mentioned of safeguarding our legitimate interests as well as those of third parties according to Art. 6 para. 1 S. 1 lit. f GDPR.

If you don’t want this, you can deactivate the cookie setting in your browser or have a notification appear whenever cookies are sent.

 

5.  Analysis tool

 

The tracking measures listed below and used by us are based on Art. 6 para. 1 s. 1 lit. f GDPR. The tracking measures implemented are intended to ensure a web design that meets customers’ needs and is continually optimized. On the other hand, we use the tracking measures to statistically record the use of our website and evaluate it for the purpose of optimizing our offer for you. These interests are to be regarded as justified in the sense of the aforementioned provision. The particular data processing purposes and data categories are to be inferred from the tracking tools employed.

Google Analytics
For the purpose of customizing and continually optimizing our pages, we use Google Analytics, a web analytics service provided by Google Inc. (1600 Amphitheater Parkway, Mountain View, CA 94043, hereinafter ‘Google’). In this context, pseudonymised usage profiles are created and cookies (see explanation above) are used. The information generated by the cookie about your use of this website such as

  • browser type / version
  • operating system used
  • referrer URL (the previously visited page)
  • host name of the accessing computer (IP address)
  • time of server request

is transmitted to a Google server in the US and stored there. The information is used to evaluate the usage of the website, to compile reports on the website activities, and to provide other services related to the use of the website and the internet for the benefit of market research and the customisation of the content of these websites. This information may also be transferred to third parties if required by law or if third parties are subcontracted to process this data. Under no circumstances will your IP address be merged with any other data provided by Google. The IP addresses are anonymized, so that user identification is not possible (IP masking).

You can prevent the installation of cookies by setting the browser software accordingly; however, we point out that in this case it is possible that not all functions of this website can be fully utilized. In addition, you can prevent the collection of data generated by the cookie and related to your use of the website (including your IP address) and the processing of this data by Google by downloading and installing a browser add-on (https://tools.google.com/dlpage/gaoptout?hl=en).

As an alternative to the browser add-on, especially for browsers on mobile devices, you can prevent the collection of your data by Google Analytics by clicking on this link. An opt-out cookie will be set to prevent future collection of your data when visiting this website. The opt-out cookie is only valid in this browser and only for our website and is stored on your device. If you delete the cookies in this browser, you must set the opt-out cookie again. For more information about privacy related to Google Analytics, see the Google Analytics Help Center (https://support.google.com/analytics/answer/6004245?hl=en).

Google Adwords Conversion Tracking
To statistically record the use of our website and to evaluate it for the purpose of optimizing our website, we also use Google conversion tracking. Google Adwords will deposit a cookie (see item 4) in your computer, assuming that you have accessed our website via a Google ad. These cookies lose their validity after 30 days and are not used for personal identification. If the user visits certain pages of the Adwords customer’s website and the cookie has not yet expired, Google and the customer can recognize that the user clicked on the ad and was redirected to this page. Each Adwords customer receives a different cookie. Thus cookies cannot be tracked via the websites of Adwords customers. The information gathered using the conversion cookie is used to generate conversion statistics for Adwords customers who have opted for conversion tracking. Adwords customers are informed of the total number of users who clicked on their ad and were redirected to a page equipped with a conversion-tracking-tag. However, they do not receive any information that personally identifies users. If you do not wish to participate in the tracking process, you can also refuse the required cookie placement – for example, via a browser setting that generally deactivates the automatic setting of cookies. You can also disable cookies for conversion tracking by setting your browser to block cookies from the domain www.googleadservices.com. Google’s Conversion Tracking Privacy Policy can be found here
(https://services.google.com/sitestats/en.html).

Use of SalesViewer® technology
On this website, the SalesViewer® technology of SalesViewer® GmbH collects and stores data for marketing, market research and optimization purposes on the basis of legitimate interests of the website operator (Art. 6 para. 1 lit.f GDPR).

It uses javascript-based code to collect and use business-related information. The data collected using this technology is encrypted using a non-retrievable one-way function (hashing). The data is immediately pseudonymised and not used to personally identify the visitor to this website.

The data collection and storage can be objected to at any time with effect for the future by clicking this link here (https://www.salesviewer.com/opt-out) to prevent future data collection by SalesViewer® within this website. For this purpose an opt-out cookie for this website is stored on your device. If you delete your cookies in this browser, you must click this link again.

 

6. Right of the data subject

 

Because we process your personal information, you have the following rights:

Right of access by the data subject
According to Art. 15 GDPR you can request information on your personal data which has been processed by us. In particular, you can request information on the processing purposes, the category of personal data, the categories of recipients to whom your data has been or will be disclosed, the planned retention period; the existence of a right of rectification, erasure, restriction of or objection to processing, the existence of a right of complaint; the source of your data if not collected by us, and the existence of automated decision-making including profiling and, where appropriate, meaningful information on the details of such.

Rectification
In accordance with Art. 16 GDPR, you can immediately demand the rectification of inaccurate personal data or the completion of incomplete personal data stored by us.

Erasure
In accordance with Art. 17 GDPR, you may request the erasure of personal data concerning you stored by us, unless such processing is required to exercise the right of freedom of expression and information, to fulfill a legal obligation, for reasons of public interest or to establish, exercise or defend legal claims.

Restriction
You have the right to obtain restriction of the processing of your personal data in accordance with Art. 18 GDPR, insofar as the accuracy of the data is disputed by you, the processing is unlawful and you oppose its erasure in favour of restriction, we no longer need the data but you require the data for the establishment, exercise or defense of legal claims, or you have objected to the processing pursuant to Art. 21 GDPR.

Data portability
In accordance with Art. 20 GDPR, you have the right to receive the personal data concerning you, which you have provided to us, in a structured, commonly used and machine-readable format or have the personal data sent to another controller.

Withdrawal
In accordance with Art. 7 para. 3 GDPR, you can withdraw your previously given consent to us at any time. As a result, we are not allowed to continue the data processing based on this consent for the future.

Right to lodge a complaint
You have the right to lodge a complaint to a supervisory authority in accordance with Art. 77 GDPR if you consider that the processing of your personal data infringes data protection regulations. As a rule, you can contact the supervisory authority of your habitual place of residence or place of work or of our company headquarters.

 

7. Right to object 

 

Insofar as your personal data are processed on the basis of legitimate interests in accordance with Art. 6 para. 1 S. 1 lit. f GDPR, you have the right to object to the processing of your personal data in accordance with Art. 21 GDPR, provided that there are reasons for this arising from your particular situation or the objection is against direct marketing. In the latter case, you have a general right of objection, which is implemented by us without the specification of any particular situation.

To exercise your right to object or your right of withdrawal, it suffices to send us an e-mail.

 

8. Data protection in applications and the
applications process

 

We collect and process the personal data of applicants as part of the application procedure. The processing can also be done electronically. This is particularly the case if an applicant submits the relevant application documents by electronic means, for example by e-mail or via a website application form. If we conclude a contract of employment with an applicant, the transmitted data will be stored for the purpose of the employment relationship in compliance with the legal requirements. If no contract of employment with the candidate is concluded by the processing controller, the application documents shall be erased two months after notification of the rejection decision, provided there exists no other legitimate interest of the controller that conflicts with the erasure. A legitimate interest in this sense would be, for example, a burden of proof in a procedure under the General Equal Treatment Act (GETA).

 

9. Storage of personal data

 

The criterion for the duration of the storage of personal data is the respective legal retention period. After the deadline, the corresponding data will be erased, if they are no longer required to fulfil the contract or to initiate a contract.

10. W.R.T  automated decision-making

 

As a responsible company we refrain from automated decision-making or profiling.

 

11.  Data security 

 

We implement the widely used SSL (Secure Socket Layer) encryption method during your website visit. When an individual page of our website is transmitted in encrypted form it is indicated by the closed representation of the key or lock symbol in the lower status bar of your browser.

We also take appropriate technical and organizational security measures to protect your data against accidental or intentional manipulation, partial or total loss, destruction or unauthorized access by third parties. Our security measures are continuously improved in line with technological developments.

12. Alteration of this privacy policy

 

This privacy policy is currently valid. Due to the further development of our website and offers concerning it or due to changed legal or regulatory requirements, it may be necessary to change this privacy policy. The current privacy policy can be retrieved at any time from our website and printed.

As of April 2021

Do you have further questions?

PressMatrix GmbH

Friedrichstraße 171
D-10117 Berlin

Phone +49 (0)30 220 138 32
info@pressmatrix.de