The content must be placed where the target audience wants it

Reach your audience through their own channel of preference and at the exact time that suits them best. AppVertising is our individual marketing concept for your content, adapted to the needs of your current target group. But we also set our sights on new target groups. The basic recipe for growing revenue with digital content is a precisely-timed, cross-channel increase in visibility and reach.

The Appvertising approach

Working with you, we analyse who your target audiences are and what new target groups could be of interest. Then we find out where and how they keep themselves informed and how they can best be reached. We fully exhaust the potential of your pre-defined budget, creating a stategy and plan of action that we will implement for you.

The range of digital marketing measures is diverse. It includes the targeted choice of specific channels and formats, the SEO optimization of both content and web pages, in addition to accompanying advertising campaigns such as Google Ads or participatory promotions.

How it works!

AppVertising is not an off-the-rack solution. Every media maker has different goals and target groups. Talk to us about the potential of your content and then, based on our strategy and action recommendations, decide which measures we should implement. Because we don’t make promises we can’t keep.

TARGET GROUP

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TARGET GROUP

We analyze where your target groups go to get informed – their digital 'hangouts' – and which formats they prefer. We also find out how to tap into new target groups.

CHANNELS

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CHANNELS

Which digital distribution channels are the most important for your publication? And what content and formats are necessary? We'll find out.

STRATEGY

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STRATEGY

Based on our potential analysis, your objectives for your publication and your target groups, we develop a detailed strategy concept with specific recommendations for its practical implementation.

Implementation & Monitoring

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Implementation & Monitoring

We inform you in advance what we can achieve in a concrete sense, in accordance with your digital goals. We implement campaigns and measures, analyze the results and continuously optimize.

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