Reaching readers digitally

Digital publishing involves publishing content on multiple digital channels. This means reaching your target groups at the very sites where they source their information and at the very moment when you yourself have something  interesting to report. Make your offer more flexible and reach new target groups.

New channels - new target groups

New channels - new target groups

With the PressMatrix app solution (for iOS and Android) and the browser version, you gain new channels for the publication and marketing of your publications. Expand your offers with additional content, and make your content accessible to a larger audience via search engines.

Communicate with your readers using push messages which you can send directly from the Workbench to the reader’s smartphone or tablet, informing them of new content, offers, or new publications. The Workbench is the surface where you design your e-papers and prepare them for publication and also where you keep an eye on key figures, such as the number of downloads and sales.

Publishing additional content: Articles

With the “Articles” function, publish and market your content as individual articles, specials, special editions and the like. Or display web content directly in the app: You have the option to create completely new content or to automatically integrate content from your website or your social media channels directly into the app.

In this way you create a supplementary offer that is independent of subscriptions and regular issues. “Articles” is fully integrated into the PressMatrix Workbench – you simply use the documents that you are already digitally processing there. For example, you can make this exclusive content available to your subscribers as a loyalty bonus or use paywalls to generate additional sales.

At a glance: The PressMatrix solution for digital publishing and distribution

Offer your readers digital reading comfort, make your content easy to find for search engines, and communicate directly with your customers.