Helpful tips for advertising your app
Apps offer many ways to extend the reach of your magazine, increase sales or strengthen customer loyalty. But to achieve
Digital success with your content: We comment, analyse and look behind the trends and the facts in our blog.
Apps offer many ways to extend the reach of your magazine, increase sales or strengthen customer loyalty. But to achieve
Part II: Illustrate the look and feel of your app. Thanks to the right keywords and categories, you have successfully
What can publishers do better? Subscription models were a tried and tested medium in the newspaper and magazine industry for
Our new browser client 3.0 in slim design is now also available as mobile version as well as for all
A short wake-up call and a friendly female voice is there, asking what she can do for you – play
A few years ago, it was still slightly irritating to hear people formulating text messages or search queries out loud
The motto “content first” has recently reached the communication and marketing departments of the business world. But it is often
In the last newsletter we introduced our new component ReadMatrix, that publishes individual articles directly in the PressMatrix app and
These days producing ones own content is a matter of course for most enterprises. Customer magazines, in particular, play a
In an interview in Letter, the member magazine of the “Deutsche Fachpresse”, our CEO Jens Gützkow discusses innovations, digital content,